Another classic misleading headline – although misleading is a bit euphemistic, it is a clear lie from the Daily Mail:
Has the practice of selling lager below cost price now law? No, of course not as the content of the article clearly states:
Tesco has emerged as the only supermarket to be ‘caught’ pricing its alcohol below cost since calling on the Government to outlaw the practice only a month ago.
According to research compiled for Financial Mail, the supermarket sold Stella Artois lager at 6p below the cost of tax and excise duty alone, the day after saying below-cost sales should be banned.
It was also selling 24 cans for £10 in a promotion the weekend before it made its plea, according to market research firm Assosia.
So, it may have been hypocritical, but the practice has not been outlawed, so why the lie? Pointing out hypocrisy whilst lying to create more sensation kind of devalues your point – as does pointing out hypocrisy in Daily Mail.
Nonetheless the bovine readership clearly cannot understand that no laws have been broken here – thanks to the lying headline:
Interestingly one reader points out a further inaccuracy as well as the headline:
Still, the journalist writing this crap was surely lying in ‘good faith‘.