Daily Archives: September 13, 2010

Top quality science journalism from the Daily Mail

The Mediablog has a theory that the Daily Mail website is becoming more purposefully offensive in order to attract more visits. They suggested that after the 21% rise in website traffic after Jan Moir’s Stephen Gately article the Daily Mail realised that a visitor is a visitor, no matter whether they despise your output or not. It’s the sort of theory that seems convincing given the ludicrous way the Mail website reports straightforward stories, as if they’re playing up to their reputation for being a big joke. Someone, somewhere in the Mail website team is checking headlines and making sure they are stupid enough to attract Internet users to post links along the lines of ‘WTF?! have you seen this on the Mail website?’.

And look, this article on ‘pressure-sensitive electronic skin which could one day be used to restore touch to patients who have prosthetic limbs’ has me biting just like they want with the way it is reported: ‘Age of Terminators comes a step closer as scientists invent ‘e-skin’ that could give robots a sense of touch‘. To add weight to my theory the original headline (shown in the URL) was actually reporting the news: Scientists-invent-e-skin-sense-touch-patients-artificial-limbs.html; but then someone realised that a sensible headline just would not do and changed it.

As if the headline wasn’t stupid enough they follow it up with the following picture and caption:

Just like the Terminator

The article seems to be trying to shoe-horn in as many film references as possible – along with a pretty awful spelling mistake:

More sinister, however, is the prospect of the invention lending robots the ability to adapt the amount of roce needed to hold and manipulate objects.

The nanowires are incredibly thin structures, more than 10,000 times thinner than a single human hair.

They open up the possibility for a robot to be able to hold an egg by judging how delicate it is.

But in true Terminator style, robots would for once know their own strength – which the hero of those movies, John Connor, would presumably see as bad news.

But the worst thing of all, the thing that is truly appalling and utterly baffling: people buy this shit everyday. People actually think that the Daily Mail is a newspaper.