The Mail have pretty much given up with the pursuit of journalism and instead are embracing the art of generating Internet traffic with as little effort as possible. This story: ‘Balls to the wall! Tennis champ Anna Kournikova puts the Biggest Losers through their paces’ provides a perfect example of this rapidly growing line of article. Firstly, it is about a famous, attractive celebrity; secondly it combines this with a TV program and thirdly it features little text and masses of photos of said attractive celebrity. Just look at it:
It is just a series of screen grabs – largely different angles of Anna Kournikova – interspersed with such journalistic insights as: ‘the sexy star made sure she was right there with them working out instead of just watching and yelling at them’. This is not news and it certainly is not journalism. Someone has just sat down, watched a TV program, grabbed some screenshots and then narrated them.
Ironically the Daily Mail is supposed to rail against crappy TV, not regurgitate it frame by frame for their viewers. Once again I am reminded of the words of Mail Online editor Martin Clarke:
News is far more important to us that showbiz. News is what drives our site.