Plugging

From the excellent Football365’s Mediawatch today:

Mediawatch was slightly confused about an interview with Tony Mowbray in The Daily Mirror this morning.

Interviews don’t usually start with a discussion of the subject’s literary habits, but this particular article kicks off thusly:

‘Tony Mowbray patted the book on his desk and said: “I used to have a dog called Shankly for 13 years, beautiful golden lab.” Boro’s manager is seeking inspiration, while warning hard times at Middlesbrough could get worse before they get better.

‘”I’m reading about Bill Shankly and Alex Ferguson,” he says. “Heroes of mine. Working class roots, dug from the same coal pit, those two. Managers for the people.”

‘The title of the tome is: “If You’re Second, You are Nothing,” but Mowbray would probably love to contemplate such a lofty position.’

Odd that a book is given such a prominent plug in a national newspaper.

Not so odd, however, when you learn the author of said book is one Oliver Holt, chief sports writer for The Daily Mirror.

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