Daily Archives: June 26, 2011

‘Recycling’ or how extreme capitalism works

One of the frequently recycled stories that appear on the Mail website that really bothers me is the one where person x wears item x of clothing for a second time. Sometimes this is referred to as a fashion ‘faux pas’ (one of the favourite phrases of Mail hacks), sometimes as recycling but it is always looked at as if such behaviour is absolute madness. It seems to me that the Mail Online team must have a massive database of celeb photos that they check each day to see if the new photos coming in demonstrate any clothes matches. If a match is found the Mail Online team have some kind of twisted Eureka moment and start hammering away at the keyboard about how celebrity x also wore this item of clothing whilst opening a village fete in 1995 so they’re some sort of freak for wearing it again.

I’m not quite sure what pleasure people get from reading this kind of article – again, it comes back to this modern freak show in which we are encouraged to laugh at such fashion faux pas (for in order to sell endless tat fashion must always change way before one season’s clothes have worn out from any kind of wear) yet surely we wear our own clothes more than once? How can people not see the extreme version of capitalism that jumps off the pages, slaps you around the face and calls you a disgusting pauper if you dare even think about wearing the same item of clothing a second time? As the world heads swiftly into the complete destruction and depletion of natural resources it is an insult that a: the Mail Online exists solely to deliver an endless stream of celebrity drivel and b: that this comes with huge helpings of obscene consumerism.

Today’s pointless story is this: ‘First Kate Middleton and now Katherine Jenkins is recycling her clothes. The classical star dazzles (again) in a stunning red gown’. The idea that wearing an item twice is ‘recycling’ is just obscene – even more so when you actually consider the cost of such clothes in the first place. The mocking tone of the article and the idea that in wearing an item of clothing twice:

She clearly wants to get her money’s worth out of the stunning floor length dress

Is just strange. Yet it seems to work.