Your must read article of the day, largely because it is someone from inside the newspaper industry confirming my own arguments about how media narratives are constructed and adhered to by all of the journalists working for a particular newspaper:
In approximately 900 newspaper bylines I can probably count on fingers and toes the times I felt I was genuinely telling the truth, yet only a similar number could be classed as outright lies. This is because as much as the skill of a journalist today is about finding facts, it is also, particularly at the tabloid end of the market, about knowing what facts to ignore. The job is about making the facts fit the story, because the story is almost pre-defined. Laid out before you is a canon of ideologically and commercially driven narratives that must be adhered to. The newspaper appoints itself moral arbiter, and it is your job to stamp their worldview on all the journalism you do.
If a scientist announces their research has found ecstasy to be safer than alcohol, as a tabloid reporter I know my job is to portray this man as a quack, and his methods flawed. If a judge passes down a community sentence to a controversial offender, I know my job is to make them appear lily-livered and out-of-touch. Positive peer reviews are ignored; sentencing guidelines are buried. The ideological imperative comes before the journalistic one – drugs are always bad, British justice is always soft.
This ideological imperative is bound to a commercial one, founded on one main premise: It is easier to sell people something that reinforces their beliefs and prejudices than to sell something that challenges them.
Your success as a reporter is determined by how well you apply this philosophy to your news judgements. Pitch a story to your newsdesk about a peace conference in Wembley attended by thousands of Muslims, you’ll likely get more sneers than you will paragraphs in print. Pitch a story about a three Muslim men shouting “death to infidels” outside a courtroom, you’ll likely be brought a pint and given the front page.
Such narratives, Peppiatt claims, are not driven by the team of journalists but the editor:
typically news stories are passed down the chain of command rather than up, with reporters being assigned stories by their editors. It is here that many of the worst journalistic and ethical failures occur.
News editors, keen to appease their superiors with eye-catching news lists, dump the onus on reporters to stand-up their fantastical hunches and ill-informed assertions. The question is not: “Do you have a story on X?” It is “Today we are saying this has happened to X -make it appear so.”